Marketing Management
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| AUTORS | Kotler, Philip 1931- aut Autors |
| NOSAUKUMS | Marketing Management the Millennium edition : international edition Philip Kotler ; edited by: Whitney Blake, Jeannine Ciliotta, Natalie E.Anderson [un vēl redaktori] ; photo researcher: Melinda Alexander ; senior designer: Kevin Kall |
| IZDEVUMS | 10-th edition |
| IZDEVĒJS/GADS | Upper Saddle River United States of America Prentice Hall International, Inc. 2000 |
| APJOMS | xxxii, 718, [33] lpp., [2] lp. kartes ilustrācijas, tabulas, diagrammas |
| BIBLIOGRĀFIJA | Name index: [i1.]-i14. lpp. Subject index: i14.-i31. lpp. |
| SATURS | Contents: Understanding Marketing Management ; Analyzing Marketing Opportunities ; Developing Marketing Strategies ; Making Marketing Decisions ; Managing and Delivering Marketing Programs |
| TEMATI | Uzņēmējdarbība Menedžments Tirgvedība Stratēģiskā plānošana Uzņēmējdarbības plānošana |
| CITI AUTORI | Blake, Whitney edt Redaktors Ciliotta, Jeannine edt Redaktors Anderson, Natalie E. edt Redaktors Kall, Kevin dsr Dizainers Alexander, Melinda dsr Dizainers Prentice Hall International, Inc. pbl |
| ISBN | 0130156841 mīkstos vākos |
| UDK INDEKSS | 658 |
| PLAUKTA INDEKSS | 658 Ko 900 |
Kotler, Philip. Marketing Management : the Millennium edition : international edition / Philip Kotler ; edited by: Whitney Blake, Jeannine Ciliotta, Natalie E.Anderson [un vēl redaktori] ; photo researcher: Melinda Alexander ; senior designer: Kevin Kall. - 10-th edition. - Upper Saddle River : Prentice Hall International, Inc., 2000. - United States of America. - xxxii, 718, [33] lpp., [2] lp. kartes : ilustrācijas, tabulas, diagrammas. - Name index: [i1.]-i14. lpp. . - Subject index: i14.-i31. lpp.
Contents: Understanding Marketing Management ; Analyzing Marketing Opportunities ; Developing Marketing Strategies ; Making Marketing Decisions ; Managing and Delivering Marketing Programs.
ISBN 0130156841 : mīkstos vākos.
Uzņēmējdarbība. Menedžments. Tirgvedība. Stratēģiskā plānošana. Uzņēmējdarbības plānošana.
Contents: Understanding Marketing Management ; Analyzing Marketing Opportunities ; Developing Marketing Strategies ; Making Marketing Decisions ; Managing and Delivering Marketing Programs.
ISBN 0130156841 : mīkstos vākos.
Uzņēmējdarbība. Menedžments. Tirgvedība. Stratēģiskā plānošana. Uzņēmējdarbības plānošana.
| Leader | 00000nam a2200253 i 4500 | ||
| 001 | 1182255 | ||
| 003 | RCB | ||
| 005 | 20220810155738.0 | ||
| 008 | 151214r2000 us ad 001 0 eng d | ||
| 020 | a: 0130156841 c: mīkstos vākos | ||
| 040 | a: RCB | ||
| 041 | a: eng | ||
| 080 | a: 658 | ||
| 100 | 1 | a: Kotler, Philip d: 1931- 4: aut e: Autors | |
| 245 | 1 | a: Marketing Management b: the Millennium edition : international edition c: Philip Kotler ; edited by: Whitney Blake, Jeannine Ciliotta, Natalie E.Anderson [un vēl redaktori] ; photo researcher: Melinda Alexander ; senior designer: Kevin Kall | |
| 250 | a: 10-th edition | ||
| 264 | # | 1 | a: Upper Saddle River b: Prentice Hall International, Inc. c: 2000 |
| 264 | # | 3 | a: United States of America |
| 300 | a: xxxii, 718, [33] lpp., [2] lp. kartes b: ilustrācijas, tabulas, diagrammas | ||
| 336 | # | # | a: teksts b: txt |
| 337 | # | # | a: tiešuztveres vide b: n |
| 338 | # | # | a: sējums b: nc |
| 504 | a: Name index: [i1.]-i14. lpp. | ||
| 504 | a: Subject index: i14.-i31. lpp. | ||
| 505 | a: Contents: Understanding Marketing Management ; Analyzing Marketing Opportunities ; Developing Marketing Strategies ; Making Marketing Decisions ; Managing and Delivering Marketing Programs | ||
| 650 | # | 4 | a: Uzņēmējdarbība |
| 650 | # | 4 | a: Menedžments |
| 650 | # | 4 | a: Tirgvedība |
| 650 | # | 4 | a: Stratēģiskā plānošana |
| 650 | # | 4 | a: Uzņēmējdarbības plānošana |
| 700 | 1 | a: Blake, Whitney 4: edt e: Redaktors | |
| 700 | 1 | a: Ciliotta, Jeannine 4: edt e: Redaktors | |
| 700 | 1 | a: Anderson, Natalie E. 4: edt e: Redaktors | |
| 700 | 1 | a: Kall, Kevin 4: dsr e: Dizainers | |
| 700 | 1 | a: Alexander, Melinda 4: dsr e: Dizainers | |
| 710 | 2 | # | a: Prentice Hall International, Inc. 4: pbl |
| 740 | 0 | # | a: Understanding Marketing Management |
| 740 | 0 | # | a: Analyzing Marketing Opportunities |
| 740 | 0 | # | a: Developing Marketing Strategies |
| 740 | 0 | # | a: Making Marketing Decisions |
| 740 | 0 | # | a: Managing and Delivering Marketing Programs |
| 908 | # | # | a: Kotler, Philip |
| 990 | # | # | a: 658 |
| 991 | # | # | a: Ko 900 |
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